Research 25 Jan 2026
15 min
The Science of Security Culture Change: How Data-Driven Security Champions Actually Transform Organisations
Research in organisational behaviour consistently demonstrates that strategic positioning of change agents within social networks significantly accelerates behaviour adoption. Studies show that when change agents are positioned at network connection points and among opinion leaders, behaviour spread occurs 2-3 times faster than random distribution. Yet most Security Champions programmes ignore this evidence, recruiting volunteers without considering their network position.
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