Beyond awareness

From awareness to behaviour change, at scale.

Training tells people what to do. It does not change what they do when nobody is watching. This is for the programme that has done the awareness work, watched the numbers level off, and wants the next thing: behaviour that measurably changes, and the method and evidence behind it.

This is you if

  • Completion is high and click rates stopped moving a while ago
  • You want a method for choosing what to try next, not another campaign
  • You care how a measure is built and want to see the working
Why awareness plateaus

People already know. Knowing is not the problem.

Behaviour needs three things at once: the capability to do it, the opportunity to do it where the work happens, and the motivation to bother. Awareness only ever touches the first. When completion is high and click rates have flattened, the programme has run out of things that knowledge can fix, and the next gains come from the other two.

CapabilityCan people actually do the secure thing? Skills, knowledge and the cognitive room to apply them under pressure. This is where training helps, and where most programmes stop.
OpportunityDoes the environment make it the easy, default choice? Social norms in the team, the tools in front of people, the processes they follow, and the absence of unnecessary friction.
MotivationDo people want to, in the moment? Habits, beliefs, identity, and the emotional response to risk. Peer influence changes this where a poster cannot.

That is the COM-B model, the basis of the Behaviour Change Wheel and the diagnostic underneath everything below. If it is new to you, read Secure Behaviour Management 101 first.

3Put it into practice

Diagnose. Intervene through people. Measure the behaviour.

Real behaviour change has the same shape whether you run it from a spreadsheet or a platform. Name the behaviour and find what stops it, change it through trusted peers, then ask the people who see it whether it moved.

What Heroes Base already does

Every Heroes subscription starts with Base, and Base runs the whole loop. A programme that buys nothing else can change behaviour and show it.

The advanced modules

Three add-on modules take the loop further. They are in development, and you can plan for them now with published pricing. Risk & Incidents, the fourth module, is available today.

Still getting the network working?Running Your NetworkAssess the programme you have, fix what is stuck and keep it alive.

Find out where your programme is constrained.

The free CyberSHIELD Assessment scores your programme across the six SHIELD stages and names the stage holding the rest back.